Acquire
Short-form UGC, creator briefs and a clear promise for the right audience.
Consumer app growth lab
You build the product.
We run growth.
BlackReef is a hands-on growth team for consumer mobile apps. We run ASO, TikTok & UGC, onboarding, paywalls, retention, analytics and A/B testing — while your team stays focused on building the product.
The operating model
Your product team
keeps shipping.
We take responsibility for the growth system around the product: the choices, the creative, the tests and the next move.
Convert
ASO, store-page conversion, onboarding and monetisation designed as one journey.
Learn
Instrumentation, experiment design and retention work that makes every cycle useful.
01
A growth lab, embedded
A connected system.
Not a grab bag of services.
Great apps can still stall when growth is fragmented. BlackReef brings product thinking, creative production and measurement into one shared operating rhythm.
The lab loop
From bottleneck
to momentum.
- 01Diagnose
Map the journey and focus on the highest-leverage bottleneck.
- 02Build
Turn the opportunity into product, store or creative work.
- 03Run
Ship a focused test with instrumentation and a decision rule.
- 04Compound
Carry the learning into the next experiment and the wider system.
02
What we do
Everything around
the product.
One partner for the full growth layer: what brings the right user in, helps them understand value, converts intent and gives them a reason to return.
ASO & store conversion
Positioning, keywords, metadata, screenshots and preview direction — so the store page does its job before the install.
TikTok & UGC
Creative angles, hooks, creator briefs and an iteration loop for short-form acquisition content.
Onboarding
First-session journeys that get users to value quickly, before asking them to make a decision.
Paywalls & pricing
Offer design, trial logic, plan hierarchy, timing and placement — built around real user intent.
Retention
Habit anchors, re-engagement moments and product rhythms that give users a reason to come back.
Analytics & A/B testing
Event design, funnel visibility and focused experiments that turn data into the next decision.
Case studies
Real products.
Clear stories.
Explore four published products and selected growth work from mobile teams.
Published app
case studies.
Public App Store product facts, screenshots and store links.
Growth work
across mobile.
Product, acquisition and monetisation work from consumer app teams.
Talk to the lab
Tell us where growth
is getting stuck.
Email hello@blackreeflab.com
For growth partnerships, projects and general enquiries.